Elon Musk late Friday (October 28, 2016) debuted glass roofing shingles that generate electricity from the sun, a critical step toward merging Tesla Motors with his solar energy firm, SolarCity.
At a 30-minute press conference on a movie studio lot in Los Angeles, the billionaire tech titan unveiled a suite of shingles, some made to replicate traditional roof tiles, that he said were designed to make rooftop solar chic, the way his Tesla cars made zero-emissions vehicles fashionable.
“Just like with electric cars, which didn’t look good, had low range, and didn’t have good performance, they looked like golf cars. People had a really hard time buying electric cars,” Musk told a crowd gathered at the outdoor event, which was broadcast on both Tesla and SolarCity websites. “Something similar needs to happen to solar. We need to make solar panels as appealing as electric cars have become.”
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