Selling in Today’s Market Part One

When I represent Sellers my goal is not to simply sell their house, but to help them realize the best possible price obtainable for their property, with the best terms and conditions, in the shortest period of time. To help achieve this goal I provide proven marketing techniques on how to prepare your home for sale.

These suggestions require a minimum amount of time and expense to complete and are designed to make your house stand out from the competition. Did you know that within 15 seconds a buyer has developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale.

The following is an outline of those elements that will create the overall first impressions, including suggestions on how to make sure the buyer reacts as favorably as possible. The best way to make a buyer “feel at home” is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques that can be learned.

When you walk into a model home you will notice several key points: * The environment is neutral. * The colors and interior decorating accent the home’s features. * The smell is new and clean * The sound is either quiet or enhanced by subtle background music. * All details are looked after, from manicuring the lawn to a floral arrangement in the entry. This is the first in a series of Tips for Sellers. In my next posts, I will be offering suggestions to help enhance your home’s exterior, interior, and other areas of your property.